Your privacy is our priority. This document clearly explains how live123 collects, uses, and protects each user's personal information.
This Privacy Policy outlines the data collection and processing practices of live123 ("Platform", "we"). By registering or using our platform, you agree that your personal information will be handled in accordance with the practices stated here. We encourage you to read this document carefully before using live123 services.
Live123 collects personal information from users through several channels to ensure a safe, seamless, and personalised gaming experience. The types of information we collect are as follows:
| Data Categories | Data Examples | Primary Purpose |
|---|---|---|
| Personal Identity | Full name, date of birth, identity card number | KYC verification & account eligibility |
| Contact Information | Email address, phone number, residential address | Communication & customer support |
| Financial Data | Bank account details, deposit & withdrawal records | Payment processing & AML compliance |
| Technical Data | IP address, device type, web browser, location | Platform security & fraud prevention |
| Usage Data | Betting history, games played, login timestamps | Service improvement & responsible gaming |
We only collect information that is strictly necessary for the stated purposes. live123 will not collect sensitive information unrelated to platform operations.
Collected information is used exclusively for the operation and improvement of live123 services, including:
Live123 will not use your personal information for any third-party marketing purposes without your explicit prior consent.
Live123 takes seriously its responsibility not to disclose your personal information without due cause. However, in certain situations, sharing information with trusted third parties may be necessary:
All third parties involved are required to meet data protection standards equally stringent or higher than those practised by live123.
Protecting your data is live123's top commitment. Our platform employs a multi-layered security framework to keep your information safe at all times:
While we take all reasonable steps to protect your data, no security system in the world can be guaranteed 100% perfect. Should any security incident involving your data occur, live123 will notify you in a timely manner as required by law.
Live123 uses cookies and similar tracking technologies to enhance the user experience on our platform. The types of cookies used include:
You can manage your cookie settings through your web browser at any time. Please note that disabling certain cookies may affect the functionality of some parts of the platform.
Live123 only retains your personal information for as long as necessary for the stated purposes or as required by law:
Once the retention period expires or upon your request (subject to legal requirements), your data will be securely deleted or de-identified in a way that prevents re-identification.
In the course of its operations, live123 may process or store user data on servers located outside Malaysia. Any such data transfer is only carried out to countries or entities with an equivalent or higher level of data protection. We ensure that all cross-border data transfers are covered by appropriate data transfer agreements and comply with relevant legal requirements.
Live123 reserves the right to update this Privacy Policy from time to time to reflect changes in platform practices, legal requirements, or technological developments. Users will be notified of any significant changes via their registered email or an in-platform notification at least seven days before the changes take effect. Continued use of the platform after the effective date constitutes acceptance of the latest version of this policy.
Live123 fully respects your right to privacy. The following are the rights you hold as a user of our platform.
You have the right to request a copy of all personal information we hold about you at any time.
If your data is inaccurate or outdated, you can update it directly through your account settings or by contacting our support team.
You may request deletion of your personal data, subject to any applicable legal retention requirements.
You may request that we restrict the processing of your data under certain circumstances, such as while a dispute over data accuracy is being reviewed.
You have the right to receive your personal data in a machine-readable format for transfer to another service provider if needed.
You may object to the processing of your data for direct marketing or profiling purposes at any time without providing a reason.
We implement data protection practices that you can see and experience firsthand while using the platform.
All data transmitted between your device and live123's servers is protected by 256-bit SSL encryption. No third party can intercept or read your information in transit.
Identity documents submitted during the KYC process are stored in a fully secured environment and are only accessible by our licensed compliance team.
Live123 has never sold and will never sell user personal information to advertisers or third-party data brokers. Your data belongs to you — not us.
Our security systems operate around the clock to detect suspicious activity, intrusion attempts, and any anomalies that could compromise user data.
The live123 Privacy Policy is designed to comply with relevant data protection requirements. Regular audits are conducted to ensure ongoing compliance with current standards.
We have nothing to hide. Every purpose for collecting data is clearly stated, and you will always know how your information is used on the live123 platform.
Now that you understand how live123 protects your data, you can play with greater peace of mind. Register an account today and enjoy a safe, premium gaming experience.